These days, there are plenty of ways to generate 房地产线索 对于新代理商, ranging from sending out brochures in the mail to running 脸谱网 Ads to generate leads 几乎立即.
But, leads alone don’t translate into sales. 事实上，当涉及到 生成 房地产线索 对于新代理商, it may take quite a bit of follow-up to turn those leads into actual revenue for 你r business.
This is where simply 生成 房地产线索 对于新代理商 变成了一个 房地产潜在客户 系统, in which leads move from “warm” and somewhat interested, to “hot” and ready to take action.
关键外卖:
- 电子邮件营销 helps convert leads into paying clients.
- Use lead generation funnels to capture 电子邮件 addresses.
- Automated 电子邮件 sequences nurture leads until they take action.
- Real estate CRMs help organize leads and streamline follow-up efforts.
So, what do follow-up and lead nurturing look like?
就像 获得房地产线索, there are lots of ways to nurture them, including:
- 电子邮件营销
- 内容营销
- 付费广告
- 电话
While 你 can and should use all of these to nurture leads, 电子邮件 marketing is one of the easiest ways to stay consistent in 你r follow-up efforts because it’s one of the only strategies where 你 can “set it and forget it.”
幸运的是, real estate agents now have the option to use online real estate customer relationship management 系统s (CRMs) to help them keep track of where leads are in the “client journey” and help make follow-up easy.
How Do I Choose a Real Estate CRM?
The goal of a real estate CRM is to have all of 你r leads in one place so 你 can respond to outreach immediately and never go too long without touching base. While 你 can do a quick online search and likely find a comprehensive list of CRMs, it may be best to ask 你r peers or mentors which 系统 they use and why they like it.
说到养育 房地产线索 对于新代理商, it’s important to choose a real estate CRM that’s both affordable and easy to use.
免费的导游: Accelerate 你r rise to the top of 你r market with this free guide full of tips and tricks from top agents.
How to Nurture Real Estate Leads Through Email
One of the best ways to generate 房地产线索 is to send prospects through a lead generation funnel, which offers valuable information like a checklist, 房屋估价工具, 报告, or other resources in exchange for the interested prospect’s 电子邮件 address.
This allows real estate agents to see which prospects are interested in the front end, and then create automated 电子邮件 sequences that nurture their interest on the back end until prospects take action and book a call or a meeting.
例如, if someone takes a 房屋估价工具, it’s clear they may want to sell their home soon. So, a real estate agent could put them into an automated 电子邮件 sequence about how to prepare to sell their home, what other homes in their market are selling for, and prompt them to book a call or meeting.
If prospects don’t take action and book a call or meeting after 你r sequence ends, 你 can move them into another list in 你r CRM where 你 can continue to send them relevant 电子邮件s, but also start reaching out personally over the phone or via direct mail.
Ready to take the next step towards real estate success?
如果你准备好了 继续教育, 网上赌博网站十大排行 is a reliable, accredited choice. 网上赌博网站十大排行已经帮助了350多人,000 students become real estate agents and continue their real estate education, 网上赌博网站十大排行的支持, experienced instructors are ready to help 你 keep 你r California real estate license current.
